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January 2013

Bringing the Boardroom to the Battlefield

Corporate Staff Ride NEWSLETTER - West Point Normandy Staff Ride Marks 70th Anniversary

January 20, 2014


Dates: 04-12 June 2014

OIC: MAJ Brett Lea
A/OIC: LTC Kevin Clark
Senior Faculty: Prof. Steve Waddell

Generously funded by the Anderson Family, this annual staff ride begins with a preparatory phase from March to May, during which cadets and faculty meet every other week to discuss the Normandy campaign, from planning up through the liberation of Paris. The week prior to the staff ride the cadets will participate in intensive discussions and prepare briefings regarding key events during the invasion. Discussion centers around Antony Beevor's D-Day: The Battle for Normandy as well as other historiographical interpretations introduced by faculty members. Each cadet prepares a presentation based on additional research that is presented during the staff70th anniversary logo.PNG ride.

The staff ride itinerary is subject to change, but is projected to include the following: Omaha, Utah, Sword and Gold beaches, Pegasus and La Fiere bridges, Long Sur Mere, Ste. Mere Eglise, Caen, and the Falaise Pocket. This year's staff ride will be conducted during the observation of the 70th Anniversary of the invasion. Members of the Ste. Mere Eglise memorial association in conjunction with Operation Democracy will host the cadets and faculty and participate in festivities to honor those who fought and lost their lives during the operation. The group will also meet with veterans of the 2nd Armored Division (French) in Paris. Cultural events include visiting the Bayeux Tapestry, the Louvre, and Versailles.


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Applied Battlefield Concepts LLC adopts the US Army's Senior Leader Development Program (SLDP) tools for professional and management development and training in non-military organizations. The Corporate Staff Ride is our first product.
The Corporate Staff Ride is flexible in design and can be developed internally to address the specific leadership development and team-building issues of any organization. The cost of a developing and implementing a customized APPLIED BATTLEFIELD CONCEPTS LLC Corporate Staff Ride is $25,000-$50,000 plus expenses.
An intensive, experiential learning-based, leadership exercise conducted on the site of the "bloodiest day" in American history. The battle ended all hope of foreign intervention and was a major strategic Union victory, but the decisions, indecision, blunders, and perfectly calculated risks are a rich source for studying leadership in action at the pinnacle.
Structured around the Saratoga Campaign, 1777, this staff ride explores the most decisive strategic encounter of the Revolution, pitting the vainglorious, but diversely talented British General "Gentleman Johnny" Burgoyne against the flagrantly ambitious and resentful Northern Continental Army commander, Gen. Horatio Gates. Minutes from Albany in an almost untouched condition amid beautiful surrounding (and manifold attractions).